WE CAN HELP: A PROMISE WITH PUNCH
20 May 2010
Garden care company, Bayer Garden, is taking seriously its promise to help and providing retailers with a range of exciting innovations and new initiatives designed to boost sales.
The touch screen Garden Doctor will help consumers define their problem and then find the right solution and motion-sensitive multi media players inform and educate shoppers without deafening them with unnecessary background noise. Meanwhile attention grabbing point of sale displays and new merchandising solutions are combining to create a buzz of excitement at the fixture and the Pest and Disease Handbook is helping retailers advise consumers. Finally a whole range of promotions are appealing to shoppers and driving up sales.
“As we prepared for the 2010 season we talked to retailers, exploring new ways in which we can help them satisfy shoppers’ needs and preferences and so boost sales,” explained Steve Mead, Head of Marketing at Bayer Garden. “The new in-store Garden Doctor is particularly attracting attention. An innovation that has proved extremely successful in Holland the Garden Doctor, which truly embodies our commitment to help both retailers and shoppers, is being trialled in a range of retail outlets and across the country.
“With an eye catching surround the Garden Doctor is a touch screen monitor that enables shoppers to work out their problem and find an effective solution in just three steps. All they have to do is touch the picture that represents the category of their problem. Then they touch the picture that looks like their problem or pest and then they’ll be given information on an effective solution. Shoppers quickly and easily get what they need while retailers have an effective tool for boosting sales; our research has shown that consumers struggling to work out what they need leave with nothing, resulting in lost sales.
“Following strong demand last year for our multimedia players, we have increased the number installed in retailers. The films complement our attractive shrink-sleeve packaging to create excitement at the fixture and attract shoppers. As they approach the motion-sensitive players spring into action and provide relevant information on the products in front of them, again giving consumers the information they need to make a purchase decision.
“In partnership with DIY Week we have published ‘The Pest and Disease Handbook’. Pocket-sized, the handbook provides garden centre staff with an easy-to-use resource packed with images of the most common garden problems alongside effective solutions. With the handbook in their pocket, retail staff can answer shoppers’ questions and direct them to the right solution.
“Many of our other initiatives are already proving successful and there has been a sales hike for Provoado, Organic Slug Bait and Slug & Snail Killer as a direct result of the ‘Win-a-Beetle’ and ‘Win-a-Shed-Load’ promotions, despite the season for these products not yet having started.
“We have worked hard this season to really innovate and introduce new and effective ideas that benefit shoppers and retailers; we really can help!”
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