AGENCY APPOINTED IN SOUTH WEST
20 May 2010
Garden care company, Bayer Garden, has appointed MJF Sales & Marketing Limited as its sales agency in the South West, completing the implementation of its sales strategy first announced in September 2009.
Designed to expand and enhance the service Bayer Garden delivers to customers, the new sales strategy is also deepening the company’s penetration as the 2010 gardening season begins.
Matt Fevin, who has worked in the gardening and leisure sector for two years, established MJF Sales & Marketing Limited in September 2009. In addition to representing Bayer Garden throughout the South West Matt works with Wolf Garten, Wilkinson Sword and a number of other brands well known in the sector.
Commenting on his appointment, Matt explained: “The geographic area I cover is smaller and tighter than is generally the case with in-house sales representatives. This means I am able to visit my customers twice as often as would generally be the case and so can develop stronger, mutually beneficial relationships. To date the feedback has been extremely positive and my customers are pleased to hear that I have added the Bayer Garden product range to my portfolio.”
“We are delighted to have appointed MJF Sales & Marketing Limited in the South West, completing the implementation of our news sales strategy,” said Roger Self, head of sales at Bayer Garden. “The agency already works with a number of significant brands in the gardening sector. This means our customers will benefit more from every visit, which in turn enables us to deliver one of the key strands of our new sales strategy, improving the service we deliver to customer as the same time as boosting sales.”
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